We believe in the thoughtfully layered home.
That the best spaces come together with intention. That craftsmanship is something worth committing to. That a good rug does more than tie the room together—it sets the home apart.
Bringing new life to an old craft.
At Loloi, we\’re serving a community of designers, decorators, and homebodies; people who care deeply about objects acquired for their home—from the materials we source to the textures we develop.
It’s why our approach is simple, but considered: Design rugs and pillows for today’s homes, and bring them to life with centuries-old craftsmanship.
Commited to the craft.
In India, our rugs are still crafted the old-world way. Every step of the process—whether it be the dipdyeing of wool or the intricate task of weaving—is done by hand, where proud artisans keep this time-honored tradition alive.
We consider every detail.
Our products are designed for particular people, by particular people. It’s why we obsess over colors. Create new, intricate textures that are made to last. And even often illustrate our own patterns. The result? Beautifully-designed rugs that will look great now—and decades from now.